We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. We create innovative products and experiences that inspire, entertain, and develop children through play. Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world.
* Source: The NPD Group/ Retail Tracking Service, U.S.
While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming with success across mobile, console and PC platforms.
Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products, top-tier collaborations, a #1-rated content channel on YouTube, and more. For more than 50 years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. For assets, visit the press server.Īs the top selling toy in the world*, Hot Wheels is a global leader in car culture. įor more on PLAION UK, visit and follow PLAION UK on Twitter, Instagram, YouTube and Twitch. Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter. Through the GOTY Upgrade Pack, players who already own Hot Wheels Unleashed can easily unlock all the contents from the Game of the Year Edition.įor more information, visit. Hot Wheels Unleashed – Game of the Year Edition is now available for PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, Nintendo Switch and PC. Hot Wheels Unleashed Game of the Year Edition includes: Launched just over one year ago, Hot Wheels Unleashed today celebrates its reach of more than 1.5 million players. The game includes three Hot Wheels™ passes and the most beloved cars, tracks, and content from the Hot Wheels universe. In this special release, players can experience, at a single destination, many of the most popular Hot Wheels Unleashed add-ons to date. (NASDAQ: MAT) and Milestone, a leading global developer of racing games, announce today the Hot Wheels Unleashed Game of the Year Edition. Theale, UK – 29 September, 2022 – Mattel, Inc. HOT WHEELS UNLEASHED GAME OF THE YEAR EDITION RELEASED TODAY
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